About This Course
Skills You’ll Gain
Course Information
Course Code
AI+ Marketing™
Duration
8 Hours of Video
Delivery
Self Paced
Exam Voucher
Included
Course Curriculum
- Course Introduction
- 1.1 Understanding AI and Its Core Components
- 1.2 Historical Context and Evolution of AI in Marketing
- 1.3 AI Technologies Transforming Marketing
- 1.4 Applications of AI in Marketing
- 2.1 Introduction to AI in Content Marketing
- 2.2 Personalization Through AI
- 2.3 Implementing AI in Your Content Strategy
- 3.1 AI Integration in Social Media Marketing
- 3.2 Leveraging AI for Email Marketing Success
- 4.1 Introduction to AI-powered Analytics
- 4.2 Predictive Analytics and Consumer Behavior
- 4.3 Measuring and Optimizing Campaign Effectiveness
- 5.1 Ethical AI Use in Marketing
- 5.2 Regulatory Compliance and Standards
- 5.3 Implementing Ethical AI Marketing Practices
- 6.1 Strategic Planning with AI
- 6.2 Implementation of AI in Marketing Strategies
- 6.3 Creating a Scalable AI Marketing Plan
- 7.1 Integrating AI in Multichannel Strategies
- 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
- 7.3 Future Trends in AI and Multichannel Marketing
- 1. Understanding AI Agents
- 2. Case Studies
- 3. Hands-On Practice with AI Agents
Get the Full Syllabus as a PDF
Curriculum, exam format & everything included — sent straight to your inbox.
All You Need to Know
Who Should Attend
- Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.
- Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.
- Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.
- CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.
- Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.1
Prerequisites
- Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.
- Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other marketing tools.
- Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
- Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency.
Examination
Duration:90 minutes
Passing Score:70% (35/50)
Format:50 multiple-choice/multiple-response questions
Delivery Method:Online via proctored exam platform (flexible scheduling)
Frequently Asked Questions
Marketing professionals, digital marketing experts, CRM specialists, and business leaders wanting to apply AI to marketing strategy.
A solid understanding of marketing principles and familiarity with digital marketing tools and CRM software.
Predictive analytics, customer journey mapping, automation, chatbots, AI content, and trend forecasting.
No — it focuses on strategic application of AI in marketing rather than deep technical AI development.
The ability to build data-backed, personalised marketing strategies using AI tools and boost lead generation and retention.